Lately, I’ve spent some time observing new trends in sales and marketing. I couldn’t help but be drawn to “conversational marketing”, a novel idea introduced by Drift, a platform that offers all-round solutions for staying in touch with customers and leads.
The term itself seemed really interesting to me. After all, cold emailing is a form of starting a conversation, so if something like “conversational marketing” gets blog coverage, it’s even better for cold emailing and similar technology that enables brands to stay in touch with their leads.
So I popped into a chat with Mark Kilens from Drift who’s worked extremely hard on Drift’s Conversational Framework. I also reached out to lead generation experts and asked them to say a few words about the rise of chatbots and conversational marketing.
Let’s see what they had to say about it.
What is more valuable than first-hand advice from companies who grew with cold email outreach? I’ve put together a list of top 5 tips that can help you excel in running email campaigns. Let’s get straight to the point.
Gmail has more than 1.5 billion users. Are you one of them? If yes, you may find this post quite interesting, because today I will focus on a bunch of handy Gmail tips that you could also use in cold email outreach.
We always say that the cold email subject line is like a key to a door. Today, I present to you examples of high-performing subject lines to get you inspired. Those are not here for you to copy and paste into the cold email campaign that you’re creating. But there is something for you. We analyzed those subject lines at Woodpecker and uncovered a really interesting thing that may help you.
Keep on reading to find out what it is.