How to Apply Selling Techniques to Cold Email Prospecting

an illustration to the selling techniques article

List building is the outreach phase when we should learn as much as we can about our prospects so that we know what to put in our cold email copy. But what if we don’t know what type of information to look for besides simple facts, such as company name, size, the number of employees, etc.? How to structure the research process to squeeze out the most of it?

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Top Zapier Syncs you Need to Integrate Woodpecker with

illustration-for-zapier-woodpecker-sync

Most of you use more than one tool while doing outbound. You qualify leads in your favorite CRM, store the info about your prospects in Google Sheets, schedule meetings in Calendly, etc. Managing multiple apps means that you have different pieces of info scattered all over the apps. To keep the info up to date in every app, you need to update manually update it in each app.

To avoid this kind of laborious work, you may wish to synchronize the apps so that you don’t have to copy and paste information by hand. Thankfully, there is a way to do that. Use a dedicated tool, for example, Zapier.

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