How Data-driven Selling and Personalization Can Boost Your Outbound

I like to stress out the importance of cold email personalization. You may approach the process of adding a personal touch to email copy from multiple angles, which I’ve already described. But sometimes it’s nice to use a tool or two that would do it for you.

I asked Moaaz from Cloudlead, a B2B lead generation intelligence provider, to explain you how to use data to drive your marketing and sales efforts.

Moaaz will take over from now.

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GDPR – Frequently Asked Questions (Updated)

GDPR illustration with objects associated with law and a caption GDPR

Lately, we’re getting lots of questions about GDPR (General Data Protection Regulation). This seems like a topic that still needs some clarification. That’s why here we’ve put together a GDPR FAQ – a list of frequently asked questions about the regulation along with our answers. Hope you’ll find here some useful clues and practical tips about processing data and managing your email campaigns according to the GDPR principles.

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16 Things You Need to Change to Get More from Your Email Outreach in 2018

Email Outreach for 2018 box of ideas

We’ve got 2018. It’s been 7 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won’t work as well nowadays.

If you feel like outbound lead generation and proactive selling are not working for you as well as they are praised to be working, you should catch up with the ongoing changes taking place in outbound sales. Here’s what to pay attention to in your cold outreach to make it work in 2018.

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