This blog is focused on cold emailing for lead generation, however, email can be a great medium to stay in touch with those who are already customers. So I asked Stewart from Fieldboom to write a couple of lines on how to communicate with your customers via email.
Stew will take over from now.
Today we’ve got the first prospect list building tool review in 2018, but it’s the 10th one in the series we’ve been running on Woodpecker blog for a while. This time I’ve interviewed Piotr Zaniewicz – the founder and CEO of RightHello, B2B outbound lead gen company that has just launched their list building application available as a separate service. Read more about how RightHello can fit into your outbound workflow.
What do you think is the first thing you need to start sending emails? Good copy. Sure, but even before that. A list of prospects. Obviously, but before that. It may seem kind of confusing and not so obvious, as the thing you need first is actually at the end of your email. It’s a signature.
Most cold email senders craft their campaigns with a view to acquiring new business relations. They commit all their efforts to planning a new cold email campaign. They spend a long time on precise targeting, perfecting their email copy and taking care of impeccable deliverability.
In the end, they do indeed achieve a very high open rate of their email campaign, one that would amaze even a well-seasoned cold email sender. Yet the reply rate to their campaigns is very poor. How is that possible?