We already know that personalization boosts deliverability, as well as open and reply rates. But how to get about personalizing your messages? A few weeks ago, I asked about it Magdalena Urbaniak, who is Global Communications Manager at Brand24 and focuses on influencer marketing. Taking care of influencer outreach, Magda contacts people who get tons of cold emails every day. Yet, she gets responses and starts valuable relations which often turn into business opportunities. Read on to learn how to use high-level personalization to start conversations with influencers.
Sending an automated cold email campaign is just a start. In the end, you want your emails to actually get to your prospects’ inboxes. And to make that happen, it’s crucial that you properly plan and set up your cold email campaign in every detail. I wrote this post in cooperation with our Support team and our Head of Integration & Deliverability, because we observed that many of our users still need help when it comes to properly adjusting their cold email campaign settings.
So, we proudly present the step-by-step guide to setting up an automated cold email sequence in Woodpecker that will smoothly go out of your mailbox and actually get to your prospects.
I’ve already wrote a few pieces on personalization in cold email. I’ve given numerous reasons why personalization is a must. Yet, here’s another one: deliverability of your cold email campaigns. This is something you can’t just ignore or omit, because if you do – your emails will simply stop being sent. Here’s more about the link between personalization and deliverability. Check how it works and how to personalize your cold email campaigns to make sure your emails get sent and delivered.