We’re witnessing the renaissance of B2B cold emailing in outbound lead generation and sales. For the last several years cold calling 2.0, described in the famous Predictable Revenue by Aaron Ross, is becoming increasingly popular in the US and Western Europe. It appears, however, that the method requires more and more advanced tactics to be equally effective as it was only a few years ago.
Email recipients have learned to recognize sales emails in a split second, and simply ignore them. Does that mean cold emailing doesn’t work anymore? It doesn’t, if you still follow the assumptions sales people followed 10 years ago. Below you’ll find 6 trends in cold email that you need to take into consideration if you really want to see positive replies nowadays.
In the renaissance of cold emailing, some companies made outbound lead generation the core of their business. We call them lead generation agencies, as they offer the service of generating B2B leads for the sales teams of their client companies.
The agencies send numerous emails and follow-ups in behalf of their clients. Managing so many cold email campaigns at the same time can be a real drag. That’s why we’ve implemented a separate set of features dedicated to lead generation agencies in Woodpecker.co. Here’s how you can handle all your clients’ campaigns within Woodpecker’s agency panel.
In the second part of our Prospect List Building Tools series, we’re presenting the interview with Gerard Compte from FindThatLead – a plugin for building prospects lists using LinkedIn and Twitter. We’re currently testing the plugin and we’re sharing our experience below.