Normally, I write about cold emails but this week is about something completely different. I’m going to tell you the story of our new landing page – have you seen it already? You lose a lot if you haven’t, believe me. Anyway, I hope this story and the 7 things we learned from it will help you in the process of creating landing pages for your own start-up.
Obviously, any cold email campaign cannot exist without prospects. So as soon as we’re ready to get about crafting our cold emails, we also need to find our prospects’ adressees. In step one, we define the profile of our ideal prospect. But in step two, it’s time to look for some actual contact data.
First and foremost, we need our prospect’s email address, name and company. Then, we can find some more information to personalize our emails. In this post, I give you 6 resources that we found helpful when building our prospecting process. Hope you will find them helpful as well.