What’s the First Step to Building a Good Prospect Base?

Good email copy is imporant. In 2015, I wrote over 40 posts on various aspects of good cold email copy. But even with the best copy but no people to send it to — we’re stuck. So except for good copy, we need a good prospect base.

Building a prospect base is hard. It requires lots of time and effort. And with respect to your time and effort, there’s one thing you need to do before you roll up your sleeves and start collecting contacts. Actually, it’s a question you need to answer to yourself. Here’s the question and how to find the answer.

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4 Definitive Reasons Why Targeting Drives Cold Email Outreach

Master the art of targeting and you’re bound to unleash the full potential of your cold email campaigns. Here are 4 good reasons why targeting should become your core practice for cold emailing, because it influences everything from locating customers to crafting personalized messages that engage and convert.

This is a guest post by Piotr Zaniewicz, CEO @RightHello. If I was to create a list of experts on lead generation, or B2B outbound sales process, Piotr and his team would definitely be in top positions. If you’re not sure what targeting is and why you need it for your cold email campaign, make sure you don’t skip this one.

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