Woodpecker.co Quickstart Guide: How to set up a cold email campaign

Nifty cold emails work. Nifty cold emails with follow-up work miracles. But the sending cold emails by hand sucks because it takes way too much time. That’s not a made-up marketing scenario. That’s life. And if you’ve ever been sending your cold emails manually, you know that.

We created Woodpecker because we had been sending our cold emails by hand and it was a problem we needed to solve. Now you can use our solution to fix it up for yourself. Here’s how to set up a cold email campaign in Woodpecker to automate outreach in a few simple steps.

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How Your Emails & Followups Will Be Sent by Woodpecker

I have sent a test campaign from Woodpecker, but it looks like it sends the emails very slowly…,” said Till – one of our beta testers. He sounded disappointed. We were surprised that he saw it as a drawback. We didn’t realize that we see it as an advantage because we know exactly how Woodpecker works. Once we explained to Till how the emails are sent and why, he found it very interesting and he said that would be a great topic for a blog post.

So this one’s for you, Till! 😉 And for all those who are not really sure how it works right now, I’m going to explain how Woodpecker sends your emails and follow-ups, and why it works this way.

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Features vs. Benefits – How to Present Your Product in a Cold Email?

We’re now talking with our beta testers about the copy of their emails. It seems like they often struggle to tell the difference between the feature of their product, and the benefit this feature will bring to their potential client. Or rather, they feel like writing about features will automatically make the prospect think about benefits – just like they do when they write about their product.

Well, the problem is our prospects, especially in outbound sales, often do not have that special ability to see the benefits while reading about features. That’s why it’s important we talk benefits instead of features when communicating with our prospects. Here’s how to learn the difference between the features and benefits and how to write about benefits instead of features in your cold email pitch.

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