Time matters. Sending emails on particular days of the week and at specific times of the day may influence the open rates and response rates. That’s what has been proven by many studies. However, a major part of the research considers optimal delivery time for email newsletters. Newsletters and cold emails are not the same, so can we apply those newsletter studies to cold emails as well? What is the optimal time for sending cold emails?
In the previous article, I showed how to A/B test cold email copy for better results. Basically, we all know how to do it. But we also realize that it takes a lot of time to carry out a split test by hand, plus track and analyze the results afterwards. So the question is: how to do it possibly quickly and conveniently? Let me show you how we handle it using Woodpecker.
How many ‘most effective’ cold email templates have you already seen on the web? How many of them do you know by heart? The ‘most effective’ phrase means that it worked great for a person who used it in the first place.
It’s a shame many cold email senders take it as the ‘most effective’ template ever that works always and for everyone. How to use the ‘most effective’ email templates in our cold email outreach? Should we use them at all?