In order to get replies, a cold email has to be short yet powerful and intriguing. For this reason, each part of the short message has to bear meaning and play a crucial communicative role. How to write a cold email that works? Check if you properly took care of the 6 tremendously important elements when composing your message for outbound outreach.
The value proposition (or the pitch) is probably the most difficult part to craft well in a cold email. Why? ‘Cause if it sounds even a bit salesy – the prospect may get scared off. Too blurry – the prospect may not get what we want from them and become disinterested. Too personal – it may just seem creepy. So how should it sound so the prospect gets actually intrigued and wants to reply?
Whereas a well-crafted subject is the key to boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that makes them undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.
How do most cold emails you get usually start? And how many of them did you read from “Hi Joe” till “Best regards”? Yeah… so you should know by now how NOT to start your cold email. What should the cold email introduction include instead to make your addressees keep reading and respond?