Value Proposition – How to Tell My Addressee What I Want from Them?

The value proposition (or the pitch) is probably the most difficult part to craft well in a cold email. Why? ‘Cause if it sounds even a bit salesy – the prospect may get scared off. Too blurry – the prospect may not get what we want from them and become disinterested. Too personal – it may just seem creepy. So how should it sound so the prospect gets actually intrigued and wants to reply?

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Perfect CTA, or How to End Up My Cold Email?

Whereas a well-crafted subject is the key to boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that makes them undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.

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