When we decided to pivot, the first thing on our to-do list was to find a place from where we would acquire our new prospects and their email addresses. Obviously, the easiest way out would be hiring another company to build our prospect base for us. Unfortunately, that was not an option for a bootstrapping start-up at a very initial stage of development. We had to get our prospects’ email addresses on our own.
What do you think is the first thing you need to start sending emails? Good copy. Sure, but even before that. A list of prospects. Obviously, but before that. It may seem kind of confusing and not so obvious, as the thing you need first is actually at the end of your email. It’s a signature.
It was another regular team meeting. Except it wasn’t regular, as we had just decided to pivot. From a widely available workout plan design service to SaaS exclusively for personal fitness trainers. And what is the first thing to do when you decide it’s time to pivot? Obviously, you need customer interviews — you need to ask people if they would be interested in your new idea.